PENGARUH BIAYA PROMOSI TERHADAP PENINGKATAN JUMLAH MURID DI SEMPOA SIP SUMUT DAN ACEH

Abstract

Formal education is a structured and tiered education pathway which consists of basic education, secondary education, and
higher education. Non-formal education is an education pathway out of formal education that can be implemented in a
structured and tiered way. While, informal education is the path of family and environmental education (Law No. 20 of 2003).
The formulation of the problem in this study is "Is there any influence on the promotional cost towards the increasing number
of students at Sempoa SIP North Sumatra and Aceh?". The purpose of this study was to determine the effect of promotional
costs towards the increasing number of students at Sempoa SIP North Sumatra and Aceh. The method used in this study is
a quantitative associative method that aims to measure the effect of independent variables on the dependent variable. Data
collection is done through documentation studies. From the results of this study note that the independent variable (the
promotional costs) and the dependent variable (the increasing number of students) have a very strong relationship. This can
be seen from the calculation of the correlation coefficient which has a value of r = 0.894. The conclusion of this study is
based on the hypothesis test obtained comparisons of t arithmetic> t table (4.472> 3.364). Thus, the promotional costs
incurred by companies with the increasing number of students have a strong and positive relationship.