PENGARUH CUSTOMER EXPERIENCE DAN HOTEL ATMOSPHERE TERHADAP KEPUTUSAN MENGINAP DI SWISSOTEL, JAKARTA UTARA
Abstract
The research objective is to analyze the effect of customer experience on staying decisions at Swissotel North Jakarta, to
analyze the effect of hotel atmosphere on staying decisions at Swissotel North Jakarta, and to analyze the effect of customer
experience and hotel atmosphere on staying decisions at Swissotel North Jakarta. The research method uses quantitative
descriptive. The object of research at the Swissotel Hotel North Jakarta with simple random sampling technique, and data
collection using a questionnaire. The sampling technique uses probability sampling with the type of simple random sampling.
Where in this study using the method of the number of variables used multiplied by five. Thus, the sample in this study was
130 respondents. Data analysis was performed using SPSS ver.25 to get results that customer experience has a positive
influence on stay decisions, hotel atmosphere has a positive and significant impact on stay decisions, and customer
experience and hotel atmosphere has a positive and significant influence on stay decisions.
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